Sell More Jewelry by Taking Advantage of a Hot Trend
Posted by Eri
Sometimes you see an idea that seems so obvious that you want to kick yourself for not thinking of it yourself.
Obviously, there has been a lot of excitement in recent months in the US about the presidential election.
Whether you supported Barak Obama or not you have to admit that he created a couple of different slogans during both his primary and presidential campaigns that struck a chord with many Americans.
The first one was “Change”, and then he followed that up with “Yes We Can.”
As those slogans took hold in the minds of many Americans, smart marketers of products that people can wear (like jewelry!) could take advantage of this by creating custom items with those slogans on them.
That’s exactly what a jewelry maker in Rhode Island did.
His primary business is laser engraving wedding rings with whatever messages people want on them, but he made a connection between his capability to do that and the Obama slogans and created a commemorative Yes We Can ring.
That is very smart marketing.
You can read more about his ring here: Commemorative Yes We Can Ring
As a handcrafted jewelry maker, can you think of trends like this that you can take advantage of by offering a personalized version of your jewelry creations?
